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The Way We Park and Drive is Challenged at ITS World Congress in Detroit

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As the largest ITS World Congress in the U.S. to date begins this week; the one thing that remains constant is change. Automakers are changing and it is a refreshing reality, full of hope and excitement for the future of automotive. In his keynote speech on Monday morning, Ford Motor Company executive chairman and founding partner of Fontinalis Partners, Bill Ford said “Traditionally our industry has not worked well with smaller companies.” This year’s ITS World Congress is proving that this notion is a thing of the past.

One notable partnership is between smart parking leader Parkmobile and German automaker BMW. On Monday morning the announcement, as described in their press release, was made that a substantial investment by the BMW Group was being made in Parkmobile. Parkmobile’s app allows drivers to pay for parking via their smart phone, eliminating the need to search for change for parking meters. BMW also is integrating “Parkmobile’s on-demand mobile payment solution,” with ParkNow to allow drivers to pre-pay for parking before they arrive. This simplified parking solution is being made available not just for BMW connected vehicles, but for all automakers.

“The integration between Parkmobile’s on-demand and ParkNow’s prepaid system provides consumers with a superior mobile payment experience for on- and off-street parking,” said Cherie Fuzzell, CEO of Parkmobile USA, Inc. “At the same time, the strategic investment of the BMW Group clearly demonstrates Parkmobile’s expanding leadership in the mobile payment and connected vehicle space.”

The next generation in mobility is certainly upon us. In the Chief Technology Officer (CTO) Summit, Dr. Ahmad Bahai, CTO, Texas Instruments, explained that “In the next couple of years there will be around 24 million connected cars on the road.” It was also explained…

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