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17 Social Media Quotes From 17 Presidents

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kennedysSeventeen social media quotes from 17 Presidents? That is impossible. My dear friend, if you have not learned by now, nothing is impossible. The idea of being social transcends generations. It is all a matter of how you apply the meaning behind quote. Below include 17 different Presidents with sound advice for the social media professional. It is up to you to derive the meaning. After all, I cannot give away all the secrets!

  1. Efforts and courage are not enough without purpose and direction. – John F. Kennedy
  2. Truth will ultimately prevail where there is pains to bring it to light. – George Washington
  3. Give me six hours to chop down a tree and I will spend the first four sharpening the axe. – Abraham Lincoln
  4. When you reach the end of your rope, tie a knot in it and hang on. – Franklin D. Roosevelt
  5. Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek. – Barack Obama
  6. Sometimes when people are under stress, they hate to think, and it’s the time when they most need to think. – Bill Clinton
  7. Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out. – Ronald Reagan
  8. In matters of style, swim with the current; in matters of principle, stand like a rock. – Thomas Jefferson
  9. My failures have been errors in judgment, not of intent. – Ulysses S. Grant
  10. Pull the string, and it will follow wherever you wish. Push it, and it will go nowhere at all. – Dwight D. Eisenhower
  11. Nobody cares how much you know, until they know how much you care. – Theodore Roosevelt
  12. I would rather the man who presents something for my consideration subject me to a zephyr of truth and a gentle breeze of responsibility rather than blow me down with a curtain of hot wind. – Grover Cleveland
  13. Those who have wrought great changes in the world never succeeded by gaining over chiefs; but always by exciting the multitude. The first is the resource of intrigue and produces only secondary results, the second is the resort of genius and transforms the universe. – Martin Van Buren
  14. The advancement and diffusion of knowledge is the only guardian of true liberty. – James Madison
  15. Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence. – John Adams
  16. We must adjust to changing times and still hold to unchanging principles. – Jimmy Carter
  17. It’s a damn poor mind that can only think of one way to spell a word. – Andrew Johnson

Social media is simply another way to communicate. Principles behind it in regards to public relations will nearly remain the same. These living and dead President’s are speaking about war, government, economy and the nation. They did not plan to have the meanings of any part of these speeches apply to social media directly. However, indirectly, they certainly apply. History can teach us many things. The funny thing that I notice is, we are not much different as people. We have advanced technologically in many ways but the principles of our forefathers are almost unchanged. What is the best advice you have ever received from someone unexpected that you applied to social media?

17 Quotes from Social Media Visionaries

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17For some people social media is in their DNA. For others, it simply is not. This compilation of 17 Quotes from Social Media Visionaries will allow the experienced and inexperienced to gain insight to the very core of social media. These are not the 17 best or most inspirational quotes. They are quotes that will open the mind of the average business person when looking at their social media presence. They are quotes that will remind the seasoned public relations professional what social media is all about. They are – never mind, just read for yourself:

  1. Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies. – Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
  2. Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change. – Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  3. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? – Seth Godin, Guerrilla Marketing for Home-Based Businesses
  4. Passion is the gasoline of social media. – Jay Baer
  5. In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for. – Jessica Northey
  6. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. – Scott Cook, Founder of Intuit
  7. We don’t have a choice on whether we do social media, the question is how well we do it. – Erik Qualman, Author
  8. Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. – Amber Cadabra
  9. Think like a publisher, not a marketer. –  David Meerman Scott, Marketing Strategist
  10. Our head of social media is the customer. –  McDonald’s
  11. Social media allows big companies to act small again – Jay Baer
  12. Engage rather than sell … Work as a co-creator, not a marketer. – Tom H. C. Anderson
  13. Social Media puts the “public” into PR and the “market” into marketing. – Chris Brogan
  14. Stop Marketing. Start engaging.- Scott Stratten
  15. You are what you tweet. – Alex Tew
  16. Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it. – Erin Bury
  17. Social media is just a buzzword until you come up with a plan. – Unknown

Which quote did you like best? Is there another social media quote that should be added to the list?

Brad Pitt for Chanel No.5 – Revolutionary

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45.8 Million. That is the number of web pages that points to the Google search term “brad pitt chanel commercial.” Take off the term
chanel-no-5‘commercial’ and there are 82.5 million web pages. The Huffington Post says “There’s nothing you can’t sell with a black-and-white Brad Pitt talking nonsense in front of a neutral background.” SNL spoofed it the same week it came out. Conan O’Brien is talking about it on his show. I come home from work and there are talking about it on Extra. Does that sound really that bad?

Sure I admit that Pitt may come off as a little out of it, aloof, and generally not entertaining. However the television ad is not meant for me. It is meant for the woman who wears Chanel No.5 and the women who will hopefully want to wear Chanel No.5. It is a deeper commercial actually talking to a bottle of perfume and not a person. You have to think a little bit in watching the commercial and that is hard for some people. They are staying extremely focused on their brand message. In today’s society so many people are focused on reality television filled with drama, a lack of story, and in the end leaves you hoping for more. Chanel is not focused on this subset. Chanel is focused on the woman who will wear Chanel and appreciates some of the finer things in life.

Being the first male spokesperson for this brand was a huge transition for Chanel who has previously used the likes of Marilyn Monroe. For Chanel to spend $7 million on Brad Pitt they needed to make it worth their while. Why not make it something memorable? Few commercials outside of the Superbowl make headlines like this commercial has.

From a public relations standpoint, the public is not saying anything negative about Chanel No.5. They are making fun of the way Brad Pitt acts in the commercial. However, in all instances they ARE talking about Chanel No.5. Isn’t that the goal? Talk about their commercials has exploded virally. Over the years everyone has heard the saying ‘no publicity is bad publicity’.  And it is no more true than in this case. Will this commercial make you buy Chanel No.5? Maybe not. Will this commercial make you aware of Chanel No.5? Definitely.

Imagine coming up with the idea to film this commercial. After all it is more like a film. Black and white sets the tone. It separates it from other commercials. ‘Don’t blend in’ is on the whiteboard. Money in the budget is limited for worldwide exposure. Buy less media, add Brad Pitt. Done. He is a man so you have to be strategic in the message. Have an abstract story that few will understand and everyone will question. Make it so the viewer wants to watch it a few more times to try to understand it. Make it so that when they watch the commercial it would be better placed in a fine art gallery than on TV. Now you have done it. You have something different. The world questions different. The best things are different.

Rethink Your Press Releases Now

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Throw all of your standard cookie cutter press release ideas out. Nobody wants to read the same press release time and again. Would you? They’ll notice and just stop paying attention. Over the years I have read a large number of press releases that simply don’t cut it. Because of that, here are 5 tips to help take your press release to the next level.

  1. Include a quote. Quotes from high-ranking individuals, especially a respected third-party outside your organization, can really elevate your press release from good to great. It’s important because it brings a more personal connection to the reader, it increases visibility in search, and its helps complete your story.  news
  2. Story is important, so make it newsworthy. You need to know why someone would want to read it before you write it. What makes this press release worth writing? Give it a thought. Then, craft the press release to focus on one big takeaway for the reader. In today’s world, there are countless press releases coming out each day but only a few of them are ever actually read. Every story will be different so this is why the cookie cutter approach doesn’t work. Get them hooked, focus on the brand, and leave them wanting more.
  3. Avoid overused words and phrases such as “world class.” You can evoke the feelings of being world class and cutting edge without having to say it. These words are something people have come to expect when reading or writing press releases. Needless to say, it doesn’t help you stand out. If you think you have no other option, try writing the same sentence 3 or 4 different ways without using the overused word in question. If that doesn’t work you’re focusing too hard on one sentence. It’s time to go back to my second point and think about the whole story again.
  4. Use keywords appropriately. Search Engine Optimization (SEO) is a powerful thing. The quote will definitely help your SEO efforts, especially if your quote if from someone respected in your field. But, when I say used keywords appropriately I mean it. Not everyone reading your press release will be within your industry. With this in mind, make it understandable to the average person. Sometimes PR writers get too stuck on fitting in all of the industry jargon that they lose readership. It’s still okay to fit in your keywords, just make sure it makes sense to your neighbor, your boss, and your spouse.
  5. Lastly, the first sentence makes the biggest difference. It’s like making a first impression. Start strong and let the reader know why they should read more. In the first sentence of this post I told you to throw out your normal ideas of a press release. Whether you liked hearing that or not it intrigued you to read more. Here’s a fine example. In a recent press release out of General Motors titled Tonawanda Turns the Page, their first sentence says, “Four million, one hundred and forty-nine thousand.” Now I want to read more. Its a big number and it’s a far from average way to start a press release. They go on to talk about engine production with the lowest warranty costs in all of GM. This could have been just another stale article but the first sentence captures you from the start. Set up your press release for greatness and make your first impression count.

What other ways have you found to take your press release to the next level?