Being a social marketing professional I have noticed the same question popping up over the years — how often should I be logged in? This and other questions seem to reform themselves and surface in most conversations regarding social media strategy. The problem is, it is entirely the wrong way to look at business.
To truly understand social media you must stay on top of it daily, read continuous amounts of articles and insight from other industry professionals, and overall just use it. Compiled below are a list of three social media questions that seem to arise in most conversations with people who may not truly understand social media. They are as follows:
- How often should I be logged in? The better question I have is how often can you afford not to listen to your customers and engage with them? When you word the question that way it is much more difficult to even ask. Social media does not start at 9AM and stop at 5PM, especially if you are a global brand. For some companies, their best engagement happens after 10PM. This is why it is very important to have at least one dedicated social media specialist at an organization, and depending on the size of the organization you may need more. For the entire General Motors brand, they have…
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