Nearly everyone on this planet has one thing in common – the love of a good story. As staples at bedtime and in board rooms alike, what makes a “good” story is highly debatable. Actual good stories last years, decades, centuries and even millennia. Businesses that aren’t telling stories are simply losing out on engagement with new audiences. Here are five key tips in telling stories for success in any business:
1.Keep it simple: Simplicity is bliss. Once consumers have to start trying to figure out where you’re going or remember random facts they will likely give up. Don’t overcomplicate the story. Sometimes it takes an outside person to see the full picture and edit your story down. Certain facts that may be relevant for you don’t matter to the end user.
2.Success lies in truth: Making up stories may work in advertising but never in an actual news item or business pitch. Get your facts ironed out and straight first. Assuming makes an… well you know.
3.Make it relevant: Relevancy means that when telling a story it may not be