Thinking about starting a blog? Jump on the bandwagon. There has never been another time when we have created more content as a society. TechCrunch reports that every two days we create as much information as we did from the beginning up until the year 2003.
If this number does not stop you in your tracks I am not sure what will, digitally. The digital and social generation that we live in today is all about creating content. So let’s take the last 100 years for example. In 1914, they were writing about Henry Ford offering workers $5/day, an unheard of amount, to work in his factories. In 2014, we are creating more content than ever. In 2114, we need to allow our grand children, great grand children and great great grandchildren something good to read.
With that, the time is now to get to work. After reading through and reviewing quite a large number of blog articles over the years I have noticed many inconsistencies. The following list, not in any order, should be reviewed before you publish any article to a personal or company blog:
- Spell check your post: This is a grate place to start but is just one small step. Remember, spell cheek does not catch everything. Notice what I did there?
- Re-read the article for clarity.
- Check for grammar, spelling or punctuation errors: Once you read through it once you should find most of these corrections. However, you may have to go through it more than once, especially if you wrote the article. Your eyes will start to glaze over the simplest things.
- Make sure an image is included: This is so important in the visual world in which we live in.
- Check images for copyright infringement: If you do not pay for stock images you need to be careful n this one. if you pull images down from the internet chances are they may be copyrighted. Filter the images you pull to make sure they are okay to share.
- Ensure that all links are functional.
- Check your word count: The target range is 400-800 words. Two short and you may not get your point across. Too long and nobody will read it.
- Check formatting: Make sure there is consistency throughout.
- Have keywords and tags been used? This is one of the most important things to incorporate for your SEO.
- Does the title and/or subtitle clearly communicate what the post is about? The eye catcher. Bring them in. Get them sleepy – very, very sleepy.
If you didn’t write the article, check these things too:
- Verify the author’s name & credentials are correct.
- Add (and verify) any referenced sources.
- Check for plagiarism: Try a free plagiarism checking website such as http://www.duplichecker.com. I once reviewed an article on plagiarism that was 96% plagiarized. The other 45 was the person’s name and title.
What else would you add to this list?