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4 Brand Twitter Fails and 4 Ways to Prevent Them

Capitalizing on trending topics can give businesses the reach that they need on Twitter — if used correctly. Sometimes the tweets do not work and just come back to haunt the business. This is particularly true when it relates to political and social events. While tweeting about a trending topic can be a great way to advertise your company, it can also have harmful effects. Hashtags can be friend and foe to large corporations. Here are four examples of Twitter fails in relation to political events:

  1. #DreamDay: The Martin Luther King Jr. “I Have a Dream” speech is one of the most revered speeches in history. It holds the actual dreams of an entire generation of people who went through unnecessary evils. The Golf Channel decided to capitalize on the 50th anniversary of the speech with this tweet:@GolfChannel Tweet your ‘golf’ dream on the 50th anniversary of MLK’s “I Have a Dream” speech using: #DreamDay: I have a dream that ___________. 

golfchannel-tweet-fail

  1. #frankenstorm: Hurricane Sandy was a national disaster for all those on the East coast of the United States. Lives were taken, worlds crushed and changed forever. Urban Outfitters decided to make light of the situation tweeting this #fail…

Read the entire article on the Talent Zoo blog Beneath the Brand at: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=18109

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