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We’ve Always Done It That Way

change-aheadThe famous term that all innovators either love or hate to hear depending on their outlook is “We’ve always done it that way.” This is used to explain everything from where a brand advertises, to promotions that are run, internal company processes, and just about anything else you can think of.

At one time in America, more respect was given to authority. The idea of questioning an authoritative figure was simply out of the question. You followed orders. In today’s day and age there is still a level of respect but this answer is no longer an acceptable response. In many instances you will find that this process was in place for so long that nobody can quite explain it to you.

So, as soon as you hear the words “We’ve always done it that way,” it is your time to shine. You as the innovator, the brand ambassador, the pillar of change, needs to stand up and make change in this part of the business. How do I do that, you ask? Here is how:

  1. Brainstorm ideas for change: Jumping to a snap judgment and saying it is a flat-out horrible way to do things from the start will put a wall between you and decision makers. Contrary to popular belief, it is okay to start on a side project and bring it to your boss. They want to see that entrepreneurial spirit shine through. As soon as you hear that dreadful response, you need to…

Read the entire article on the Talent Zoo blog Beneath the Brand at: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=17976

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