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Monthly archives "August 2013"

17 Quotes from Social Media Visionaries

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17For some people social media is in their DNA. For others, it simply is not. This compilation of 17 Quotes from Social Media Visionaries will allow the experienced and inexperienced to gain insight to the very core of social media. These are not the 17 best or most inspirational quotes. They are quotes that will open the mind of the average business person when looking at their social media presence. They are quotes that will remind the seasoned public relations professional what social media is all about. They are – never mind, just read for yourself:

  1. Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies. – Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media
  2. Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change. – Brian Solis, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
  3. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? – Seth Godin, Guerrilla Marketing for Home-Based Businesses
  4. Passion is the gasoline of social media. – Jay Baer
  5. In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for. – Jessica Northey
  6. A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. – Scott Cook, Founder of Intuit
  7. We don’t have a choice on whether we do social media, the question is how well we do it. – Erik Qualman, Author
  8. Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. – Amber Cadabra
  9. Think like a publisher, not a marketer. –  David Meerman Scott, Marketing Strategist
  10. Our head of social media is the customer. –  McDonald’s
  11. Social media allows big companies to act small again – Jay Baer
  12. Engage rather than sell … Work as a co-creator, not a marketer. – Tom H. C. Anderson
  13. Social Media puts the “public” into PR and the “market” into marketing. – Chris Brogan
  14. Stop Marketing. Start engaging.- Scott Stratten
  15. You are what you tweet. – Alex Tew
  16. Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it. – Erin Bury
  17. Social media is just a buzzword until you come up with a plan. – Unknown

Which quote did you like best? Is there another social media quote that should be added to the list?

We’ve Always Done It That Way

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change-aheadThe famous term that all innovators either love or hate to hear depending on their outlook is “We’ve always done it that way.” This is used to explain everything from where a brand advertises, to promotions that are run, internal company processes, and just about anything else you can think of.

At one time in America, more respect was given to authority. The idea of questioning an authoritative figure was simply out of the question. You followed orders. In today’s day and age there is still a level of respect but this answer is no longer an acceptable response. In many instances you will find that this process was in place for so long that nobody can quite explain it to you.

So, as soon as you hear the words “We’ve always done it that way,” it is your time to shine. You as the innovator, the brand ambassador, the pillar of change, needs to stand up and make change in this part of the business. How do I do that, you ask? Here is how:

  1. Brainstorm ideas for change: Jumping to a snap judgment and saying it is a flat-out horrible way to do things from the start will put a wall between you and decision makers. Contrary to popular belief, it is okay to start on a side project and bring it to your boss. They want to see that entrepreneurial spirit shine through. As soon as you hear that dreadful response, you need to…

Read the entire article on the Talent Zoo blog Beneath the Brand at: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=17976