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Monthly archives "July 2013"

Cadillac is Back at Hero Status

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bob_ferguson_cadillacOn June 14, 2013, Bob Ferguson, Vice President of Global Cadillac, spoke to a large group of industry professionals at the Adcraft Club of Detroit GM Day. Ferguson is clearly focused on the long-term brand strategy to bring Cadillac back. After some neglect and declining market share for more than thirty years, Cadillac recently has had its highest sales spike since 1976.

Ferguson focused his discussion on Cadillac as an epic tales of sorts. The hero is the automobile, with various sections of the story revealing its true character. Ferguson describes it as a tale with three acts.

  1. Act One: Cadillac is described as the hero in its infancy. It is born. It leads. It is iconic. It holds the virtues of the American public. As many know, Act One lasted for many years, from approximately 1902 through 1976.
  2. Act Two: Things were shifting and the hero that is Cadillac was lazily focusing on size and its past status. Cadillac, the hero, slumped. It was caught off guard by its enemies and the new idea of what an iconic car should be.  Act Two lasted a lot less longer than the previous act, from approximately 1976–2012.
  3. Act Three: Cadillac is described simply as redemption. The hero…

Read my entire article originally published on the Talent Zoo blog Beneath the Brand here: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=17905

Step Up and Make Change

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changeIn a flight back from Washington-Dulles airport the other day I realized one very important thing that many employees today do not – the power to make change. Between my snoring neighbor and two pre-teen brothers fighting beside me, I caught myself daydreaming.

What happened was I read article in the Harvard Business Review entitled “Influence: How to Get It; How to Use It.” The article reminded me of my strengths and the relationship I have built with senior leadership in my current organization. While day dreaming, it dawned on me that the average employee at our company does not feel as if they are able to talk and influence them as I have previously been successful doing. Couple this with internal issues that some of our employees are experiencing and it makes for one interesting daydream.

Many individuals in corporate America do not realize that they themselves have the power to make change. Don Draper (played by Jon Hamm) in Mad Men says his iconic line “If you don’t like what they’re saying, change the conversation.” While that is the fictional advertising world it rings true today in real life. The trouble is, most colleagues are waiting for someone to ask them or tell them before change happens. Usually the ultimate change occurs; they move on to a competitor. I knew it was time to step up and make change.

While on that flight I put my mind to work with one question and one answer on my mind – “Why? Because someone has to do it.” As soon as I made it back to the office I had an impromptu meeting with a Project Manager (PM). This PM is one that I personally feel is well-respected and has a very keen sense of judgement. We spoke about an idea to develop a company program where employees feel empowered and can be part of the change. Currently we are writing out a clear purpose, methodology and follow-up policy for the group. We plan to gain senior management buy-in throughout the coming weeks.

This entrepreneurial spirit can live, thrive and survive in your organization. Sometimes you have to step up and set up a system to allow employees to be part of the change, and sometimes they take charge and do it themselves. What can you do to be part of the change in your organization?

You Never Know Unless You Ask

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no1Have you ever thought of something or had a great idea and said “they’ll never listen.” Maybe you were burned in the past. Maybe you grew up learning to keep your mouth shut. The fact is everyone is a critic. They will tell you why something should not work or why it will not work. The question remains. Should you listen to them?

When I was 5 years old, I went on a walk with my Dad around Penn Vassar Park in Dearborn, Michigan. That is where we would have our ‘man talks’ as Dad called them. I specifically remember portions of this talk because it opened my eyes to all kinds of opportunities. I forgot the exact context why we were talking about this, but the main idea he wanted me to take away was that if you do not ask, nothing will happen. You cannot go. You cannot play. You cannot win. You cannot lose. You cannot, you cannot, you cannot.

To this day I always ask. I always say “Why not?” My father’s exact words were “The worst they can say is no,” – that, however, was in reference to asking a girl out for the first time.

Think of how many times you may not question something or not start with a new idea because someone may hate it. They may say it is stupid. One of my favorite shows is Mad Men and I love the fashion designs by Janie Bryant. I thought she would be perfect to interview for Advertorious.  One night while I was sitting at home after work I referred back to my new years resolution and I said to myself  “what is the worst that could happen?”

The worst did not happen. Within 20 minutes I had made it through the phone to her publicist and booked the interview of Janie Bryant for later that week. That interview led to another one with Julie Deane of Cambridge Satchel Company. I had never held an interview before. Without prior experience I relied on my business ability and the tenacity for bettering myself to move forward.

I have used this thinking in all areas of my life, not just business. Not all of them panned out. You may also need to become a little hard of hearing the first time you get a ‘no.’ In one of his books, Zig Ziglar taught me that a ‘no’ can be a ‘yes’ in disguise. Striking gold takes time. The important thing is trying. When you think you have a good idea or want to try something, go ahead. After all, what is the worst they can say?