The term “personal branding” has been around for a few years now. However, many individuals still have a difficult time grasping what that exactly means. When focusing on your personal brand the goal is to elevate, while staying true to, yourself at work and at home.
In the effort of elevating yourself to the greatest possible potential is another key term – personal leadership. In the book by Louis V. Gerstner, Jr. “Who Says Elephants Can’t Dance” the former Chief Executive Officer (CEO) of IBM touched on this topic heavily. Gerstner spoke largely of his days at IBM and its turnaround, but he also spoke to ideals in personal leadership. Three portions to take away from this book for anyone looking to elevate their personal brand are as follows:
- “Passion. As a student going through Harvard Business School, I would never have guessed that passion would be the single most important element of personal leadership.” You must be passionate about your work. If you are not passionate you will be passed up like a bum in a subway station. Your work will go unnoticed. Passion shows that you care about your work, the good of the company, and the health of your family. A man by the name of Louis Chevrolet has a passion for driving. A women by the name of Emily Dickinson had a passion for writing. A man named Steve Jobs had a passion for computers. Maybe you’ve heard of them? While not all passions will get you to the top of your field, they will show your drive and propel your forward.
- “The common thread among them [great CEOs] is that they…
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