Cadillac is “Going Rogue.” No, not in the Sarah Palin-esque style after which she so eloquently titled her memoir. Rather, in its advertising switch from Fallon Worldwide to three firms from the Interpublic Group of Companies simply called “Rogue.” Rogue is comprised of Campbell Ewald (Detroit), Hill Holiday (Boston), and Lowe (London).
“Our open architecture model brings together outstanding IPG talent with deep knowledge of both autos and the luxury consumer — domestically and around the world,” said Michael Roth, Chairman and CEO of Interpublic Group. “Our offering will be comprised of the exceptional creative capabilities of Hill Holliday, a powerful base of operations in Detroit thanks to Campbell Ewald, and Lowe’s dynamic international network.”
Back in March, Bill Shea at Crain’s Detroit Business told the public that Cadillac would be taking the reins of its advertising back from Fallon Worldwide and giving it to Campbell Ewald. Tuesday, Shea announced that “Campbell Ewald hired as part of Cadillac ad account switch.” The focus has been on Campbell Ewald because of its long history…
Read the entire article on the Talent Zoo blog Beyond Madison Avenue at: http://www.talentzoo.com/beyond-madison-ave/blog_news.php?articleID=17668