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At 102 Years Old, Campbell Ewald’s Still Got It

Campbell Ewald’s New Detroit Headquarters

Campbell Ewald’s New Detroit Headquarters

While some say Detroit has a long way to go, it is certainly on the upswing. With the idea of an Emergency Financial Manager looming, waiting on a verdict in ex-Mayor Kwame Kilpatrick’s court case and other negative press that surrounds Detroit, there is still a sense of new beginnings. More and more companies are relocating their offices to Detroit since Quicken Loans first started the trend back in 2010.  Campbell Ewald is the next of the presumed many more such companies, especially advertising agencies and creative shops, to relocate to Downtown Detroit.

Rumors have been floating around for some time now, but Campbell Ewald held a press conference yesterday making its plans to move to Detroit official. Their new headquarters will be located in the former J.L. Hudson warehouse next to Ford Field, home of the Detroit Lions. The new outdoor patio actually overlooks the outfield of Comerica Park, home of the American league Champion Detroit Tigers. Ken Burbary, Chief Digital Officer at Campbell Ewald remarked via twitter that “it’s going to certainly make attending games more convenient.”

To attend the press conference the company brought hundreds of its staff to the event in a convoy of school buses. Mayor Dave Bing was on hand to show his support and welcome CE to their new home. The inside of the warehouse is a blank slate now, but come this Christmas this historic building will have a complete face-lift thanks to the skillful hands of architects Neumann/Smith.

Campbell Ewald originally left Detroit for Warren in 1978 to be an earshot away from the GM tech center. Prior to that, CE was actually located in Detroit for 67 years. Leland K. Bassett, Chairman and CEO of Bassett & Bassett Communication Managers, welcomed Campbell Ewald back to Detroit via Twitter saying “We’ve been waiting 36 years for you to join us in Detroit again.”

At the press conference, CEO of Campbell Ewald, Bill Ludwig said, “I think it’s a very vibrant time in the city… it’s part of our DNA and I’m glad it’s being reawakened.” Mayor Dave Bing added “It’s going to take bold visions like Bill has done to bring Detroit back.”

Bill Ludwig and the team of approximately 600 at CE will certainly play a large role in the revitalization of Detroit. With CE now headed back to Detroit, this helps fulfill Dan Gilbert’s vision that he set forth with Opportunity Detroit. “When I graduated, I wanted a job in MI to somehow be a part of Detroit’s revival. Thank you @campbellewald for allowing me to do so,” said Kristen Selasky Account Coordinator at Campbell Ewald via Twitter.

The creativity and ideas flowing out of the heart of Detroit right now are unbelievable. When Frank Campbell and Henry Ewald started the company with 6 other employees in 1911 it is doubtful they would have imagined the company to be as large and agile as it is today. How many companies do you know of that are over 100 years old and still making tracks?

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