You could almost hear all social community managers gasp at the same time. Today at approximately 12:01PM the Burger King Twitter account was hacked. The biography on the @BurgerKing profile said “Just got sold to McDonald’s because the whopper flopped.” Behind the hacking was @YourAnonNews who simply tweeted at 12:47PM, saying:
The hacker completely redesigned the look of the Burger King Twitter page advertising the new McDonald’s Fish McBites “in a hood near you.”
The hacker initially posted on the sale to McDonald’s then went on to post derogatory comments, unnecessary racial slurs (including the ‘n’ word), music shout outs, and more that are not even suitable to post. Take a look at a few more of the tweets below.
They also encouraged all of @BurgerKing’s followers to follow @YourAnonNews as depicted in this tweet.
Burger King experienced a large Twitter follower increase from the hacking. At 12:48PM the follower count was 88,246. Twenty-four minutes later the follower count grew to 104,699. This increase in followers may be the only good thing that happened to Burger King today. In response to the increase in followers, the hacker had this to say:
Shortly after, around 1:15PM the account was suspended by Twitter. The official McDonald’s Twitter account posted within an hour after the hacking to sympathize with Burger King, saying:
This certainly begs the question, what plans do you have in place as a social community manager if your account is hacked? And, why did it take 1 hour and 15 minutes to suspend the account? Discuss.
Note: Tweets depicted are as a news item only and do not represent the views of Advertorious.