Fifteen minutes into a talk to advertising greenhorns Jim Berline, of the Berline Advertising Agency in Detroit, said “Brand yourself, it’s all about perception.” While the students in Adcraft’s ADvance class may have not known what to think, he went on to say “Perception is more important than reality.” What is your brand? How is it perceived? Did you know there was such a thing?
Berline specified four characteristics needed to thrive at his agency, and any agency for that matter, that are part of personal branding.
- Be competitive. Love the thrill of the fight. Self-confidence is key here. You need to have relentless motivation and drive. Always strive to make yourself better and learn from any mistakes.
- Be bright. Know how to multi-task, well. In fact, in today’s day and age multi-tasking should be …
Read my entire article on the Talent Zoo blog Beneath the Brand at: http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=16699